EP 36: Sarah Zero on Becoming a Lady Boss, Part 1

sarah-zero-wellstruck-goal-magic.png

Sarah Zero is the founder of Wellstruck, a branding studio that specializes in brand therapy, design, and websites for businesses owned by good people. She has a degree in Visual Communications and over 12 years experience in branding — including two years of teaching it at the college level.

Sarah also created Wellstruck Lady Boss, a series of intimate roundtable events for entrepreneurs in Philadelphia. Each event has space for just 12 women, and over 500 women have attended since it began.

As for life outside of work, Sarah lives in Delaware with her husband and pup. She does some pretty normal stuff like collecting plants, planning travel based on food, and watching movies with a strong female lead on Netflix. And sometimes she does some less normal stuff like foraging for mushrooms to make spore prints.

Sarah’s clients say she’s “refreshingly unpretentious” and her husband says she “makes fun happen.”

My favorite moments and insights from this interview:

  • Nothing seems random - Sarah ended up in visual communications orientation at her college rather than the one she was supposed to be in - it forever changed her path forward!

  • Sarah found the courage to leave corporate because of her experiences prior, where she was let go from her job and proceeded to get clients in order to pay her bills until she could find new work. She learned being an entrepreneur wasn’t that scary!

  • Sarah’s bout with cancer most resonated with me - it slowed her down and she had to stop working for awhile, which was scary. But her resilience coming off that is what shines through for me.

  • Sarah plans travel around food with her husband - how fun is that??

  • She makes spore prints from mushrooms, who knew? I loved seeing what spore prints were all about so she and I are now inst buddies. Follow her as well @heysarahzero

Here’s to Getting Unstuck,
Cynthia

Today’s episode is brought to you by Brennen's long-time friend Liberty Heise and her brand new soap company Bee Somebody. A teacher and school administrator by day, Liberty created Bee Somebody as a fun side-hustle after she started to keep bees at her home in San Antonio, Texas. 

Liberty sent me a box of bee somebody bars, and folks they have got to be the best-smelling soaps in the world. Homemade with all-natural ingredients and pure essential oils, her oatmeal and lavender soap is my absolute favorite, but I also love her prickly pear and rosemary & peppermint scents. To get your hands on these wonderful soaps, visit Bee Somebody by Liberty Heise on Etsy.

Intro Music: We are One by Vexento
We Are One by Vexento
https://www.youtube.com/user/Vexento
https://soundcloud.com/vexento
Music promoted by Audio Library https://youtu.be/Ssvu2yncgWU

Outro music: Nostalgia by Tobu 
tobumusic.com/license
https://soundcloud.com/7obu/nostalgia

EP: 35: Mary Alice Duff on Creating a Path that Fits Your Passions, Part 2

 Mary Alice Duff

Mary Alice Duff

Here’s the second part of a two-part interview with Mary Alice Duff! Mary Alice is the owner of Alice Alexander, a size-inclusive, ethically-made women’s apparel startup based in Philadelphia with both an online and brick and mortar presence. Started in September 2017, Alice Alexander offers bold, yet accessible pieces to the modern-day woman in sustainable fabrics and inclusive sizes, ranging from 0-28.

Prior to launching her own business, Mary Alice was a nonprofit executive with dual degrees in social work and law and social policy. Frustrated with the lack of high quality clothing in her size and growing increasingly aware of the negative environmental and human impacts the fashion industry was creating, Mary Alice started sewing her own clothes, consciously building a self-made wardrobe piece by piece.

Realizing there was a business in her new sewing hobby, Duff enrolled in fashion design school at Philadelphia’s MADE Institute, where she balanced taking classes and working full-time. In May of 2017, Duff left a successful career in the nonprofit sector to launch Alice Alexander.

In June 2018, with the crowdfunded launch of their second collection, Alice Alexander opened a brick and mortar location and combined production studio in the East Falls neighborhood of Philadelphia.

My favorite moments and takeaways from part 2 of my interview with Mary Alice were:

  • There is tremendous exploitation in the clothing industry, including human trafficking and slave labor.

  • Check out Fashion Revolution and Clean Clothes Campaign if you want to have a part in improving conditions in the global garment industry.

  • All of the industry experts that Mary Alice spoke with told her that it was impossible to make a viable ethical clothing company in the U.S.

  • “If we’re not buying crap, they’re not gonna make crap.”

  • Some fashion companies are creating so many excess cheap clothes that they never sell that they have to literally burn the excess garments.

  • Crowdfunding can be a great way to market a new business. It’s more than just raising money.

  • Social media isn’t all about gaining followers… it’s about engaging with your customers.

Connect with Mary Alice Duff:

Here’s to Getting Unstuck,
Cynthia

This week our show is brought to you by Brie Valencia Designs. Brie specializes in helping small businesses articulate, document and translate the personality and values of their brands into meaningful creative solutions that drive results.

Brie worked on designing some of our photos and parts of our website for GOAL MAGIC and she did such an amazing job! She is extremely knowledgeable about all aspects of marketing and design...and to top it off, she is an absolute a pleasure to work with. Whether you’re looking for a fresh new website, branding and logo design, or marketing collateral, Brie will bring your ideas to life. She is that good!

For our listeners only, get 10% off when you mention GOAL MAGIC. To contact Brie, check out her website at brievalencia.com or email her at hello@brievalencia.com.

Intro Music: We are One by Vexento
We Are One by Vexento
https://www.youtube.com/user/Vexento
https://soundcloud.com/vexento
Music promoted by Audio Library https://youtu.be/Ssvu2yncgWU

Outro music: Nostalgia by Tobu 
tobumusic.com/license
https://soundcloud.com/7obu/nostalgia

EP 34: Mary Alice Duff on Creating a Path that Fits Your Passions

 Mary Alice Duff

Mary Alice Duff

I’m thrilled to share the first part of a two-part interview with Mary Alice Duff! Mary Alice is the owner of Alice Alexander, a size-inclusive, ethically-made women’s apparel startup based in Philadelphia with both an online and brick and mortar presence. Started in September 2017, Alice Alexander offers bold, yet accessible pieces to the modern-day woman in sustainable fabrics and inclusive sizes, ranging from 0-28.

Prior to launching her own business, Mary Alice was a nonprofit executive with dual degrees in social work and law and social policy. Frustrated with the lack of high quality clothing in her size and growing increasingly aware of the negative environmental and human impacts the fashion industry was creating, Mary Alice started sewing her own clothes, consciously building a self-made wardrobe piece by piece.

Realizing there was a business in her new sewing hobby, Duff enrolled in fashion design school at Philadelphia’s MADE Institute, where she balanced taking classes and working full-time. In May of 2017, Duff left a successful career in the nonprofit sector to launch Alice Alexander.

In June 2018, with the crowdfunded launch of their second collection, Alice Alexander opened a brick and mortar location and combined production studio in the East Falls neighborhood of Philadelphia.

My favorite moments from my interview with Mary Alice and my biggest takeaways were:

  • Mary Alice was a wildly successful and educated professional with 2 master’s degrees but that didn’t stop her from pursuing what got her up every morning, even when “what got her up every AM” shifted

  • Mary Alice’s transition from social work to fashion seemed like a huge leap but she carried through the core threads of what was important to her and what she was good at to make it happen

  • If you’re paying for a shirt what you’re paying for a burrito, your clothes are probably unethically made

  • Having a partner who whole-heartedly supports your dreams was a key component for Mary Alice to be able to make the leap she did

  • Sometimes, having BIG CRAZY dreams that you aim to achieve, in the face of people questioning or laughing at them, is the biggest driver to achieving them (and showing everyone that they were wrong)

Connect with Mary Alice Duff:

Here’s to Getting Unstuck,
Cynthia

This week our show is brought to you by Brie Valencia Designs. Brie specializes in helping small businesses articulate, document and translate the personality and values of their brands into meaningful creative solutions that drive results.

Brie worked on designing some of our photos and parts of our website for GOAL MAGIC and she did such an amazing job! She is extremely knowledgeable about all aspects of marketing and design...and to top it off, she is an absolute a pleasure to work with. Whether you’re looking for a fresh new website, branding and logo design, or marketing collateral, Brie will bring your ideas to life. She is that good!

For our listeners only, get 10% off when you mention GOAL MAGIC. To contact Brie, check out her website at brievalencia.com or email her at hello@brievalencia.com.

Intro Music: We are One by Vexento
We Are One by Vexento
https://www.youtube.com/user/Vexento
https://soundcloud.com/vexento
Music promoted by Audio Library https://youtu.be/Ssvu2yncgWU

Outro music: Nostalgia by Tobu 
tobumusic.com/license
https://soundcloud.com/7obu/nostalgia

EP 33: Liz Kimball on Embracing Your Creative Voice

 Liz Kimball

Liz Kimball

I am so excited to share this interview that I recorded with the one and only Liz Kimball. Liz is a creator, writer, director, speaker, and guide. Having spent over two decades as a dancer and actor, she performed all over the country, and received critical acclaim and multiple awards for her performances.

Now she devotes herself to creating, writing, and directing women-centered stories of all kinds. She is the “Chief Enthusiasm Officer of Creator Goddess Warrior Queens and nonlinear ducks,” and she supports successful creatives and professionals in playing bigger and doing the work they were born to do.

Liz is also the founder of The Collective for Women Creators, a sisterhood meets mastermind for WOMEN CREATORS ready to make next-level leaps, actualize their visions, and radically support other women in doing the same.

It’s hard to summarize this interview about creativity, so just go ahead and listen to it. And then maybe listen to it again.

Top quotes & takeaways from my interview with Liz Kimball:

  • She grew up in a wonderfully creative home, so it was sort of inevitable that she’d become an artist

  • Ballet was her first love but it came with some pretty intense negative aspects, especially around body image and eating disorders

  • Liz loves acting for the immediacy and the thrill of opening up in front of an audience, but she came to feel like it wasn’t working for her as a career. She realized she was working incredibly hard to get something she didn’t actually want. She also sought the ability to have more control her over her own creative projects.

  • Liz is super intense in her passions… she loves to go all-in.

  • “I don’t know one person who’s going it alone, and that’s going well for them.”

  • “A work of art is not complete unless it lands on something or someone.”

  • “Angst is not a reason that you’re doing something wrong, but actually a sign that there’s a next step for you and you can just trust that the angst is leading you somewhere. ”

  • “There’s a great deal of energy that goes into hiding parts of yourself.”

  • Why it’s wonderful to have a multifaceted identity.

  • Why the 10,000-hour focus on just ONE THING rule might not be the best thing for creative people.

  • How to deal with the “tiny terrorist” in your mind.

  • “Doubt doesn’t come up unless you’ve found something important that really matters.”

  • “Just say yes to the impulse of right now and take it to its next place.”

  • And so much more!

Connect with Liz Kimball:

Here's to Getting Unstuck,
Brennen

Today’s episode is brought to you by my long-time friend Liberty Heise and her brand new soap company bee somebody. A teacher and school administrator by day, Liberty created bee somebody as a fun side-hustle after she started to keep bees at her home in San Antonio, Texas. 

Liberty sent me a box of bee somebody bars, and folks they have got to be the best-smelling soaps in the world. Homemade with all-natural ingredients and pure essential oils, her oatmeal and lavender soap is my absolute favorite, but I also love her prickly pear and rosemary & peppermint scents. To get your hands on these wonderful soaps, click this link OR check out the soaps on bee somebody’s Instagram.

Intro Music: We are One by Vexento
We Are One by Vexento
https://www.youtube.com/user/Vexento
https://soundcloud.com/vexento
Music promoted by Audio Library https://youtu.be/Ssvu2yncgWU

Outro music: Nostalgia by Tobu 
tobumusic.com/license
https://soundcloud.com/7obu/nostalgia

EP 32: Sarah DeGeorge on Getting Unstuck as a Freelancer, Part 2

 Sarah DeGeorge

Sarah DeGeorge

We are so happy to share the second half of Cynthia’s two-part interview with digital marketer and entrepreneur Sarah DeGeorge!

Cynthia's key moments and takeaways from the interview were:

  • You have to take care of yourself before you can take care of everyone else

  • It’s ok to be vulnerable ask others for help and support when you need it. Don’t let pride stop you from reaching out.

  • It’s important not to compare yourself to other people’s highlight reels on social media. SO many people struggle with that. It just makes you feel bad, and it’s not a fair comparison.

  • When Sarah’s dad got a serious diagnosis, she felt internal pressure to maybe work too hard, and she ended up feeling a lot of burnout.

  • It’s good for freelancers to avoid doing work outside of set work hours. Sarah ended up taking her work emails off of her phone so that her time off would actually be restful.

  • Sarah explains why she decided to take a leap and undergo a re-branding process for her business.

  • Why even established professionals sometimes feel imposter syndrome.


    Connect with Sarah DeGeorge:

Here's to Getting Unstuck,
Cynthia & Brennen

This week our show is brought to you by Elite Strength Therapy from Ashley Burnley. Ashley specializes in functional strength training, pelvic floor & core rehab, and post-partum recovery. Ashley works with every client with great care, specializing and individualizing each workout for every single person who she works with. She takes a holistic approach to her personal training focusing on all aspects of wellness from physical activity to sleep to nutrition and especially incorporating the mind-body connection in all her work.

I have personally worked with Ashley to address my back pain and back issues that I had been having for years and couldn’t have asked for a better coach and support. Ashley is a rockstar trainer but also now a dear friend whose kindness and care for the people she works with is beyond measure. I can’t say enough wonderful things about her!

If you want to work with Ashley, you can contact her at elitestrengththerapy@gmail.com and if you mention “Goal Magic” to her, you will receive $20 your first session!

Intro Music: We are One by Vexento
We Are One by Vexento
https://www.youtube.com/user/Vexento
https://soundcloud.com/vexento
Music promoted by Audio Library https://youtu.be/Ssvu2yncgWU

Outro music: Nostalgia by Tobu 
tobumusic.com/license
https://soundcloud.com/7obu/nostalgia

EP 31: Sarah DeGeorge on Getting Unstuck as a Freelancer

 Digital Marketer Sarah DeGeorge

Digital Marketer Sarah DeGeorge

We are happy to share the first half of this two-part interview with digital marketer and entrepreneur Sarah DeGeorge. Sarah talks about the unusual path she took after college and why she continues to have resolve in taking that path. We were blown away at what happened that caused Sarah to have to re-evaluate what mattered to her in life and find her way back to balance. 

Cynthia's favorite takeaways from the interview were:

  • Your body will tell you to slow down when it needs to, and everyone needs to heed that warning when it happens. Sarah’s bout with shingles enables her to enter a new phase of her entrepreneurship as a result of her illness

  • Doing what you’re good at doesn’t always mean you should make money from it. Sometimes, doing what feels good/right for YOU is the best path forward

  • Sometimes, refining the scope of your skills and really honing in on something that you’re not only good at but that you enjoy is a means to driving more business. Although it may not feel that way because you are paring down what you focus on, the riches are often in very specified yet desirable areas of expertise

    Connect with Sarah DeGeorge:

  • sardegeorge@gmail.com

  • https://sdegeorge.weebly.com

Here's to Getting Unstuck,
Cynthia & Brennen

This week our show is brought to you by Elite Strength Therapy from Ashley Burnley. Ashley specializes in functional strength training, pelvic floor & core rehab, and post-partum recovery. Ashley works with every client with great care, specializing and individualizing each workout for every single person who she works with. She takes a holistic approach to her personal training focusing on all aspects of wellness from physical activity to sleep to nutrition and especially incorporating the mind-body connection in all her work.

I have personally worked with Ashley to address my back pain and back issues that I had been having for years and couldn’t have asked for a better coach and support. Ashley is a rockstar trainer but also now a dear friend whose kindness and care for the people she works with is beyond measure. I can’t say enough wonderful things about her!

If you want to work with Ashley, you can contact her at elitestrengththerapy@gmail.com and if you mention “Goal Magic” to her, you will receive $20 your first session!

Intro Music: We are One by Vexento
We Are One by Vexento
https://www.youtube.com/user/Vexento
https://soundcloud.com/vexento
Music promoted by Audio Library https://youtu.be/Ssvu2yncgWU

Outro music: Nostalgia by Tobu 
tobumusic.com/license
https://soundcloud.com/7obu/nostalgia

EP 30: Lisa Lord on How Millennials are Changing Our World for the Better, Part 2

Lord_Lisa 5x7.jpeg

Aaaaaand here's the second part of my chat with Lisa Lord! If you missed the first part from last week, you might want to go back and listen to that one. 

About Lisa:

Lisa Lord is a dynamic and inspirational speaker and executive coach who developed her point of view initially as an executive in Human Resources working for Fortune 500 corporations.

After decades of experience on the inside of corporations, Lisa chose to launch a unique coaching and consulting service to share her wisdom and help individuals advance their careers.  She is frequently engaged to help businesses re-humanize their employment practices, remembering that people are more than just assets. Lisa’s unique approach and passion helps individuals and leaders to make a meaningful connection with one another.

Lisa has helped clients to address disconnects due to generational differences, changes in employment practices, and a lack of self-awareness.  When individuals discover how to let their strengths shine, amazing transitions occur.

Connect with Lisa: 

Here's to Getting Unstuck,
Cynthia

This week our show is brought to you by Elite Strength Therapy from Ashley Burnley. Ashley specializes in functional strength training, pelvic floor & core rehab, and post-partum recovery. Ashley works with every client with great care, specializing and individualizing each workout for every single person who she works with. She takes a holistic approach to her personal training focusing on all aspects of wellness from physical activity to sleep to nutrition and especially incorporating the mind-body connection in all her work.

I have personally worked with Ashley to address my back pain and back issues that I had been having for years and couldn’t have asked for a better coach and support. Ashley is a rockstar trainer but also now a dear friend whose kindness and care for the people she works with is beyond measure. I can’t say enough wonderful things about her!

If you want to work with Ashley, you can contact her at elitestrengththerapy@gmail.com and if you mention “Goal Magic” to her, you will receive $20 your first session!

Intro Music: We are One by Vexento
We Are One by Vexento
https://www.youtube.com/user/Vexento
https://soundcloud.com/vexento
Music promoted by Audio Library https://youtu.be/Ssvu2yncgWU

Outro music: Nostalgia by Tobu 
tobumusic.com/license
https://soundcloud.com/7obu/nostalgia

EP 29: Lisa Lord on How Millennials are Changing Our World for the Better, Part 1

 Lisa Lord

Lisa Lord

Hey everyone and welcome to the GOAL MAGIC podcast, where it’s our mission to get you unstuck. Today I got to interview Lisa Lord. If you may not recall or hadn’t heard heard, I interviewed Lisa a few months ago  about her transition from corporate into professional coaching. Lisa and I chat about millennials and where her fascination with them came from, as well as how she is rocking the corporate world by changing the conversation about Millennials. I was really surprised to hear what Lisa uncovered about Millennials and their self-expectations.

Since there was so much to talk about, we split this episode into two parts. Here's the first part!

Top Takeaways from my interview with Lisa:

  • Instead of learning how to “manage” Millennials, corporate needs to learn to better tap into their talents as a more efficient way to use their resources

  • Millennials are able to focus on doing something they’re passionate about because, like Maslow’s hierarchy of needs, so many of our needs are met AND there are a plethora of options to make money...which means Millennials can have the option to decide where they spend their professional energy and can craft a life on their own terms

  • Millennials have a lot of self expectations, driven from their use of technology, from things being “on-demand” and from their parents telling them “they can do anything” (which ended up being self-defeating because there are *so* many choices!)

  • Millennials are going to change our society and especially corporate in so many positive ways - it’s corporate’s responsibility to harness that energy and talent

Connect with Lisa: 

Here's to Getting Unstuck,
Cynthia

This week our show is brought to you by Elite Strength Therapy from Ashley Burnley. Ashley specializes in functional strength training, pelvic floor & core rehab, and post-partum recovery. Ashley works with every client with great care, specializing and individualizing each workout for every single person who she works with. She takes a holistic approach to her personal training focusing on all aspects of wellness from physical activity to sleep to nutrition and especially incorporating the mind-body connection in all her work.

I have personally worked with Ashley to address my back pain and back issues that I had been having for years and couldn’t have asked for a better coach and support. Ashley is a rockstar trainer but also now a dear friend whose kindness and care for the people she works with is beyond measure. I can’t say enough wonderful things about her!

If you want to work with Ashley, you can contact her at elitestrengththerapy@gmail.com and if you mention “Goal Magic” to her, you will receive $20 your first session!

Intro Music: We are One by Vexento
We Are One by Vexento
https://www.youtube.com/user/Vexento
https://soundcloud.com/vexento
Music promoted by Audio Library https://youtu.be/Ssvu2yncgWU

Outro music: Nostalgia by Tobu 
tobumusic.com/license
https://soundcloud.com/7obu/nostalgia

EP 28: Mike Michalowicz on Designing Your Business to Run Like Clockwork

 Mike Michalowicz

Mike Michalowicz

Today we have an absolutely incredible guest for you: prolific business author, podcaster and speaker Mike Michalowicz. Mike has a brand new book out called Clockwork that’s all about creating a business that actually runs itself and keeps on earning you money, even when you’re sipping drinks on the beach. If you’re running a business, or planning to launch one, this episode and Clockwork will absolutely get you on track for sustainable, scalable success.

Mike Michalowicz is the entrepreneur behind three multimillion dollar companies and is the author of Profit First, Surge and The Toilet Paper Entrepreneur. Mike travels the world as an entrepreneurial advocate. He is globally recognized as the guy who “challenges outdated business beliefs” and teaches us what to do about it. Personally, I’m a huge fan of Mike’s Profit First Podcast, which you can find at mikemichalowicz.com.

We talked about: 

  • Our worst plane experiences (Mike's was scary, mine was ridiculous)
  • Mike's mission of eradicating entrepreneurial poverty
  • How entrepreneurs often get stuck in survival mode
  • The secret sauce behind effective delegation (it wasn't what I thought!)
  • How to identify your company's "Queen Bee Role"
  • Why our egos get in the way of scaling our businesses
  • Why sitting in your parked car every day can change the trajectory of your business(!)
  • And so much more!

Connect with Mike Michalowicz:

Onward,
Brennen

This week our show is brought to you by Brie Valencia Designs. Brie specializes in helping small businesses articulate, document and translate the personality and values of their brands into meaningful creative solutions that drive results.

Brie worked on designing some of our photos and parts of our website for GOAL MAGIC and she did such an amazing job! She is extremely knowledgeable about all aspects of marketing and design...and to top it off, she is an absolute a pleasure to work with. Whether you’re looking for a fresh new website, branding and logo design, or marketing collateral, Brie will bring your ideas to life. She is that good!

For our listeners only, get 10% off when you mention GOAL MAGIC. To contact Brie, check out her website at brievalencia.com or email her at hello@brievalencia.com.

Intro Music: We are One by Vexento
We Are One by Vexento
https://www.youtube.com/user/Vexento
https://soundcloud.com/vexento
Music promoted by Audio Library https://youtu.be/Ssvu2yncgWU

Outro music: Nostalgia by Tobu 
tobumusic.com/license
https://soundcloud.com/7obu/nostalgia

 

EP 27: A Cheat Code to Life?

 A Vermont cloud photo by Brennen to brighten your day

A Vermont cloud photo by Brennen to brighten your day

Today we chatted about dealing with (outside) negativity you start to get unstuck. We also talked about what we're calling Spontaneous Excellence, and why it's like a cheat code to life. Finally, we give some bonus tips about "money-maker" apps on your smartphone. There's lots of good stuff and we hope you enjoy listening to the episode as much as we enjoyed recording it!

Also: GOAL MAGIC was named one of Philadelphia Magazine's 13 Made-in-Philly Podcasts to Listen to Right Now! Hooray!!

Oh, and here's the Mel Robbins Ted Talk we mentioned in the episode. It's pretty awesome, so we'll try hard to get Mel on the show for you guys one day. 

Onward,
Cynthia & Brennen

This week's healthy episode is sponsored by Wellness by Cynthia. Wellness by Cynthia is my own site and blog where I educate and dish about my favorite wellness products, tips, and experiences. Check it out! https://wellnessbycynthia.com/
 
BONUS: If you enroll as a Young Living essential oils rewards member, I’ll give you $10 towards your second order when you contact me and mention the code “Goal Magic.”

Intro Music: We are One by Vexento
We Are One by Vexento
https://www.youtube.com/user/Vexento
https://soundcloud.com/vexento
Music promoted by Audio Library https://youtu.be/Ssvu2yncgWU

Outro music: Nostalgia by Tobu 
tobumusic.com/license
https://soundcloud.com/7obu/nostalgia