EP 36: Sarah Zero on Becoming a Lady Boss, Part 1


Sarah Zero is the founder of Wellstruck, a branding studio that specializes in brand therapy, design, and websites for businesses owned by good people. She has a degree in Visual Communications and over 12 years experience in branding — including two years of teaching it at the college level.

Sarah also created Wellstruck Lady Boss, a series of intimate roundtable events for entrepreneurs in Philadelphia. Each event has space for just 12 women, and over 500 women have attended since it began.

As for life outside of work, Sarah lives in Delaware with her husband and pup. She does some pretty normal stuff like collecting plants, planning travel based on food, and watching movies with a strong female lead on Netflix. And sometimes she does some less normal stuff like foraging for mushrooms to make spore prints.

Sarah’s clients say she’s “refreshingly unpretentious” and her husband says she “makes fun happen.”

My favorite moments and insights from this interview:

  • Sarah sets boundaries on when she does work for clients, and when she won’t, such as nights and weekends.

  • Sarah’s bout with cancer most resonated with me - it slowed her down and she had to stop working for awhile, which was scary. But her resilience coming off that is what shines through for me.

  • Having to be out of work for a long time due to her illness taught Sarah the importance of creating business systems and having great communication.

  • Sarah plans travel around food with her husband - how fun is that??

  • Sarah’s best travel tip is to not plan everything 100% and ask a local bartender for advice on the best places to eat. Love that!

  • She also saves money by not exchanging physical gifts with her family members anymore. She and her husband ask for gift cards, which they use on travel.

  • She makes spore prints from mushrooms, who knew? I loved seeing what spore prints were all about so she and I are now inst buddies. Follow her as well @heysarahzero

Here’s to Getting Unstuck,

Today’s episode is brought to you by Brennen's long-time friend Liberty Heise and her brand new soap company Bee Somebody. A teacher and school administrator by day, Liberty created Bee Somebody as a fun side-hustle after she started to keep bees at her home in San Antonio, Texas. 

Liberty sent me a box of bee somebody bars, and folks they have got to be the best-smelling soaps in the world. Homemade with all-natural ingredients and pure essential oils, her oatmeal and lavender soap is my absolute favorite, but I also love her prickly pear and rosemary & peppermint scents. To get your hands on these wonderful soaps, visit Bee Somebody by Liberty Heise on Etsy.

Intro Music: We are One by Vexento
We Are One by Vexento
Music promoted by Audio Library https://youtu.be/Ssvu2yncgWU

Outro music: Nostalgia by Tobu