EP 04: How Heather Holiday Used the Power of Community to Turn a Single Pair of Baby Booties into a Thriving Business


Heather Holiday is the founder of Mason Dixon Made, an award-winning Philadelphia workshop that creates and sells amazing hand-crafted leather shoes and bags to customers around the world. Among many other honors, Mason Dixon Made was named Top Maker for Children and Families by USA Today.  

Heather makes almost all of the beautiful shoes and bags herself by hand, with a little bit of help from her husband Dusty. She is also a talented marketer, with thousands of people following her entrepreneurial journey on Instagram through gorgeous photos. And Heather does all of this while raising her two lovely children. 

In this interview, we talked about how how she launched her company with a single pair of handmade baby booties, the rewards and pitfalls of parenting while running her own business, and how she overcame her fears to get started. And so much more.

If you’re a creative maker-type person who ever thought about turning your passion into a business, you NEED to hear Heather’s story!

Stay Magic,


Sponsor Love: This photogenic episode is sponsored by Russ Hickman Photography. Mention GOAL MAGIC for 10% off your first photo session with Russ! http://russhickman.com/

Intro Music: We are One by Vexento
We Are One by Vexento
Music promoted by Audio Library https://youtu.be/Ssvu2yncgWU

Outro music: Nostalgia by Tobu