EP 62: From Non-Profit CEO to National Fitness Boutique Founder: How Anne Mahlum Uses Bold Intention to Fuel Her Vision

Anne Mahlum

Anne Mahlum

It’s been a nutty few weeks for me because, in case you hadn’t heard, I exited my corporate job earlier this year. If you don’t know the story, you should enroll in our emails where you can get the latest and greatest stories and additional content from us delivered to your door (well, virtual door). I then started my own consulting business, not really knowing what to expect. But after I started telling people what I was up to, I have been flooded with inquiries and I’m overwhelmed with emotion and hope these days. I also have been getting a huge dose of inspiration from our own guests, which has been incredibly cathartic for me, including the guest we have today, of whom I’m a total fangirl... Anne Mahlum.

About Anne Mahlum

Anne M. Mahlum is a female entrepreneur who knows how to create and build with purpose… and she knows how to do it quickly.  She is currently the Founder, Owner and CEO of a fast-growing boutique fitness company she founded in DC in 2013 called [solidcore] In just under 5 years, Anne has grown her company to 36 locations (entirely corporately owned) with more than 100,000 clients, including Michelle Obama. [solidcore]  has studios in DC, Virginia, Maryland, Pennsylvania, Florida, Indiana, New York, Texas, Atlanta, Minneapolis, North Dakota, Chicago and Michigan. In late 2017, Anne brought on Peterson Partners as a minority investor to help take the company to close to 100 locations in the next two years.  She has received notable media attention for her success as a woman entrepreneur and her business acumen, including features in The Washington Post and The Washington Business Journal.

Prior to [solidcore], Anne was the CEO of Back on My Feet (BoMF), a non-profit organization she founded in Philadelphia in 2007 that uses the power of running to change the way those experiencing homelessness see themselves so they can make real change in their lives, which includes employment and independent housing. In addition to Philadelphia, the organization now has chapters in Baltimore, Washington D.C., Boston, Chicago, Dallas,Indianapolis, Atlanta, New York City, Austin and Los Angeles. Anne led BoMF to become a $6.5M privately-funded organization with staff of 48, thousands of volunteers and hundreds of members. Anne's vision for Back on My Feet is simple, yet bold  - to help as many people as possible, in the most efficient way possible, redefine themselves so they can redefine their life and, just as important - change the perception of homelessness on a global scale.

Anne’s work with Back on My Feet has been featured countless times in both local and national media.  In 2012, Anne hosted a documentary for MTV called The Break on youth homelessness and she was recently featured in a book, called 50 Everyday Heroes. Anne has been named ABC world News Person of the Week, a CNN Hero, New Yorker of the Week, a top 40 under 40 individual by both Philadelphia and Washington DC’s Business Journal.

Anne is a motivational speaker and regularly speaks at corporate events, academic institutions and conferences on numerous topics including, leadership, being bold, finding your happiness, the business behind starting a nonprofit, and social change.

She is originally from Bismarck, North Dakota and currently lives in Washington, DC. She has completed 11 marathons, including one on every continent.

Connect with Anne:

@solidcore

@backonmyfeet

annemahlum.com

Here’s to Getting Unstuck,
Cynthia

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