EP 36: Sarah Zero on Becoming a Lady Boss, Part 1

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Sarah Zero is the founder of Wellstruck, a branding studio that specializes in brand therapy, design, and websites for businesses owned by good people. She has a degree in Visual Communications and over 12 years experience in branding — including two years of teaching it at the college level.

Sarah also created Wellstruck Lady Boss, a series of intimate roundtable events for entrepreneurs in Philadelphia. Each event has space for just 12 women, and over 500 women have attended since it began.

As for life outside of work, Sarah lives in Delaware with her husband and pup. She does some pretty normal stuff like collecting plants, planning travel based on food, and watching movies with a strong female lead on Netflix. And sometimes she does some less normal stuff like foraging for mushrooms to make spore prints.

Sarah’s clients say she’s “refreshingly unpretentious” and her husband says she “makes fun happen.”

My favorite moments and insights from this interview:

  • Sarah sets boundaries on when she does work for clients, and when she won’t, such as nights and weekends.

  • Sarah’s bout with cancer most resonated with me - it slowed her down and she had to stop working for awhile, which was scary. But her resilience coming off that is what shines through for me.

  • Having to be out of work for a long time due to her illness taught Sarah the importance of creating business systems and having great communication.

  • Sarah plans travel around food with her husband - how fun is that??

  • Sarah’s best travel tip is to not plan everything 100% and ask a local bartender for advice on the best places to eat. Love that!

  • She also saves money by not exchanging physical gifts with her family members anymore. She and her husband ask for gift cards, which they use on travel.

  • She makes spore prints from mushrooms, who knew? I loved seeing what spore prints were all about so she and I are now inst buddies. Follow her as well @heysarahzero

Here’s to Getting Unstuck,
Cynthia

Today’s episode is brought to you by Brennen's long-time friend Liberty Heise and her brand new soap company Bee Somebody. A teacher and school administrator by day, Liberty created Bee Somebody as a fun side-hustle after she started to keep bees at her home in San Antonio, Texas. 

Liberty sent me a box of bee somebody bars, and folks they have got to be the best-smelling soaps in the world. Homemade with all-natural ingredients and pure essential oils, her oatmeal and lavender soap is my absolute favorite, but I also love her prickly pear and rosemary & peppermint scents. To get your hands on these wonderful soaps, visit Bee Somebody by Liberty Heise on Etsy.

Intro Music: We are One by Vexento
We Are One by Vexento
https://www.youtube.com/user/Vexento
https://soundcloud.com/vexento
Music promoted by Audio Library https://youtu.be/Ssvu2yncgWU

Outro music: Nostalgia by Tobu 
tobumusic.com/license
https://soundcloud.com/7obu/nostalgia

EP: 35: Mary Alice Duff on Creating a Path that Fits Your Passions, Part 2

Mary Alice Duff

Mary Alice Duff

Here’s the second part of a two-part interview with Mary Alice Duff! Mary Alice is the owner of Alice Alexander, a size-inclusive, ethically-made women’s apparel startup based in Philadelphia with both an online and brick and mortar presence. Started in September 2017, Alice Alexander offers bold, yet accessible pieces to the modern-day woman in sustainable fabrics and inclusive sizes, ranging from 0-28.

Prior to launching her own business, Mary Alice was a nonprofit executive with dual degrees in social work and law and social policy. Frustrated with the lack of high quality clothing in her size and growing increasingly aware of the negative environmental and human impacts the fashion industry was creating, Mary Alice started sewing her own clothes, consciously building a self-made wardrobe piece by piece.

Realizing there was a business in her new sewing hobby, Duff enrolled in fashion design school at Philadelphia’s MADE Institute, where she balanced taking classes and working full-time. In May of 2017, Duff left a successful career in the nonprofit sector to launch Alice Alexander.

In June 2018, with the crowdfunded launch of their second collection, Alice Alexander opened a brick and mortar location and combined production studio in the East Falls neighborhood of Philadelphia.

My favorite moments and takeaways from part 2 of my interview with Mary Alice were:

  • There is tremendous exploitation in the clothing industry, including human trafficking and slave labor.

  • Check out Fashion Revolution and Clean Clothes Campaign if you want to have a part in improving conditions in the global garment industry.

  • All of the industry experts that Mary Alice spoke with told her that it was impossible to make a viable ethical clothing company in the U.S.

  • “If we’re not buying crap, they’re not gonna make crap.”

  • Some fashion companies are creating so many excess cheap clothes that they never sell that they have to literally burn the excess garments.

  • Crowdfunding can be a great way to market a new business. It’s more than just raising money.

  • Social media isn’t all about gaining followers… it’s about engaging with your customers.

Connect with Mary Alice Duff:

Here’s to Getting Unstuck,
Cynthia

This week our show is brought to you by Brie Valencia Designs. Brie specializes in helping small businesses articulate, document and translate the personality and values of their brands into meaningful creative solutions that drive results.

Brie worked on designing some of our photos and parts of our website for GOAL MAGIC and she did such an amazing job! She is extremely knowledgeable about all aspects of marketing and design...and to top it off, she is an absolute a pleasure to work with. Whether you’re looking for a fresh new website, branding and logo design, or marketing collateral, Brie will bring your ideas to life. She is that good!

For our listeners only, get 10% off when you mention GOAL MAGIC. To contact Brie, check out her website at brievalencia.com or email her at hello@brievalencia.com.

Intro Music: We are One by Vexento
We Are One by Vexento
https://www.youtube.com/user/Vexento
https://soundcloud.com/vexento
Music promoted by Audio Library https://youtu.be/Ssvu2yncgWU

Outro music: Nostalgia by Tobu 
tobumusic.com/license
https://soundcloud.com/7obu/nostalgia

EP 34: Mary Alice Duff on Creating a Path that Fits Your Passions

Mary Alice Duff

Mary Alice Duff

I’m thrilled to share the first part of a two-part interview with Mary Alice Duff! Mary Alice is the owner of Alice Alexander, a size-inclusive, ethically-made women’s apparel startup based in Philadelphia with both an online and brick and mortar presence. Started in September 2017, Alice Alexander offers bold, yet accessible pieces to the modern-day woman in sustainable fabrics and inclusive sizes, ranging from 0-28.

Prior to launching her own business, Mary Alice was a nonprofit executive with dual degrees in social work and law and social policy. Frustrated with the lack of high quality clothing in her size and growing increasingly aware of the negative environmental and human impacts the fashion industry was creating, Mary Alice started sewing her own clothes, consciously building a self-made wardrobe piece by piece.

Realizing there was a business in her new sewing hobby, Duff enrolled in fashion design school at Philadelphia’s MADE Institute, where she balanced taking classes and working full-time. In May of 2017, Duff left a successful career in the nonprofit sector to launch Alice Alexander.

In June 2018, with the crowdfunded launch of their second collection, Alice Alexander opened a brick and mortar location and combined production studio in the East Falls neighborhood of Philadelphia.

My favorite moments from my interview with Mary Alice and my biggest takeaways were:

  • Mary Alice was a wildly successful and educated professional with 2 master’s degrees but that didn’t stop her from pursuing what got her up every morning, even when “what got her up every AM” shifted

  • Mary Alice’s transition from social work to fashion seemed like a huge leap but she carried through the core threads of what was important to her and what she was good at to make it happen

  • If you’re paying for a shirt what you’re paying for a burrito, your clothes are probably unethically made

  • Having a partner who whole-heartedly supports your dreams was a key component for Mary Alice to be able to make the leap she did

  • Sometimes, having BIG CRAZY dreams that you aim to achieve, in the face of people questioning or laughing at them, is the biggest driver to achieving them (and showing everyone that they were wrong)

Connect with Mary Alice Duff:

Here’s to Getting Unstuck,
Cynthia

This week our show is brought to you by Brie Valencia Designs. Brie specializes in helping small businesses articulate, document and translate the personality and values of their brands into meaningful creative solutions that drive results.

Brie worked on designing some of our photos and parts of our website for GOAL MAGIC and she did such an amazing job! She is extremely knowledgeable about all aspects of marketing and design...and to top it off, she is an absolute a pleasure to work with. Whether you’re looking for a fresh new website, branding and logo design, or marketing collateral, Brie will bring your ideas to life. She is that good!

For our listeners only, get 10% off when you mention GOAL MAGIC. To contact Brie, check out her website at brievalencia.com or email her at hello@brievalencia.com.

Intro Music: We are One by Vexento
We Are One by Vexento
https://www.youtube.com/user/Vexento
https://soundcloud.com/vexento
Music promoted by Audio Library https://youtu.be/Ssvu2yncgWU

Outro music: Nostalgia by Tobu 
tobumusic.com/license
https://soundcloud.com/7obu/nostalgia

EP 33: Liz Kimball on Embracing Your Creative Voice

Liz Kimball

Liz Kimball

I am so excited to share this interview that I recorded with the one and only Liz Kimball. Liz is a creator, writer, director, speaker, and guide. Having spent over two decades as a dancer and actor, she performed all over the country, and received critical acclaim and multiple awards for her performances.

Now she devotes herself to creating, writing, and directing women-centered stories of all kinds. She is the “Chief Enthusiasm Officer of Creator Goddess Warrior Queens and nonlinear ducks,” and she supports successful creatives and professionals in playing bigger and doing the work they were born to do.

Liz is also the founder of The Collective for Women Creators, a sisterhood meets mastermind for WOMEN CREATORS ready to make next-level leaps, actualize their visions, and radically support other women in doing the same.

It’s hard to summarize this interview about creativity, so just go ahead and listen to it. And then maybe listen to it again.

Top quotes & takeaways from my interview with Liz Kimball:

  • She grew up in a wonderfully creative home, so it was sort of inevitable that she’d become an artist

  • Ballet was her first love but it came with some pretty intense negative aspects, especially around body image and eating disorders

  • Liz loves acting for the immediacy and the thrill of opening up in front of an audience, but she came to feel like it wasn’t working for her as a career. She realized she was working incredibly hard to get something she didn’t actually want. She also sought the ability to have more control her over her own creative projects.

  • Liz is super intense in her passions… she loves to go all-in.

  • “I don’t know one person who’s going it alone, and that’s going well for them.”

  • “A work of art is not complete unless it lands on something or someone.”

  • “Angst is not a reason that you’re doing something wrong, but actually a sign that there’s a next step for you and you can just trust that the angst is leading you somewhere. ”

  • “There’s a great deal of energy that goes into hiding parts of yourself.”

  • Why it’s wonderful to have a multifaceted identity.

  • Why the 10,000-hour focus on just ONE THING rule might not be the best thing for creative people.

  • How to deal with the “tiny terrorist” in your mind.

  • “Doubt doesn’t come up unless you’ve found something important that really matters.”

  • “Just say yes to the impulse of right now and take it to its next place.”

  • And so much more!

Connect with Liz Kimball:

Here's to Getting Unstuck,
Brennen

Today’s episode is brought to you by my long-time friend Liberty Heise and her brand new soap company bee somebody. A teacher and school administrator by day, Liberty created bee somebody as a fun side-hustle after she started to keep bees at her home in San Antonio, Texas. 

Liberty sent me a box of bee somebody bars, and folks they have got to be the best-smelling soaps in the world. Homemade with all-natural ingredients and pure essential oils, her oatmeal and lavender soap is my absolute favorite, but I also love her prickly pear and rosemary & peppermint scents. To get your hands on these wonderful soaps, click this link OR check out the soaps on bee somebody’s Instagram.

Intro Music: We are One by Vexento
We Are One by Vexento
https://www.youtube.com/user/Vexento
https://soundcloud.com/vexento
Music promoted by Audio Library https://youtu.be/Ssvu2yncgWU

Outro music: Nostalgia by Tobu 
tobumusic.com/license
https://soundcloud.com/7obu/nostalgia

EP 32: Sarah DeGeorge on Getting Unstuck as a Freelancer, Part 2

Sarah DeGeorge

Sarah DeGeorge

We are so happy to share the second half of Cynthia’s two-part interview with digital marketer and entrepreneur Sarah DeGeorge!

Cynthia's key moments and takeaways from the interview were:

  • You have to take care of yourself before you can take care of everyone else

  • It’s ok to be vulnerable ask others for help and support when you need it. Don’t let pride stop you from reaching out.

  • It’s important not to compare yourself to other people’s highlight reels on social media. SO many people struggle with that. It just makes you feel bad, and it’s not a fair comparison.

  • When Sarah’s dad got a serious diagnosis, she felt internal pressure to maybe work too hard, and she ended up feeling a lot of burnout.

  • It’s good for freelancers to avoid doing work outside of set work hours. Sarah ended up taking her work emails off of her phone so that her time off would actually be restful.

  • Sarah explains why she decided to take a leap and undergo a re-branding process for her business.

  • Why even established professionals sometimes feel imposter syndrome.


    Connect with Sarah DeGeorge:

Here's to Getting Unstuck,
Cynthia & Brennen

This week our show is brought to you by Elite Strength Therapy from Ashley Burnley. Ashley specializes in functional strength training, pelvic floor & core rehab, and post-partum recovery. Ashley works with every client with great care, specializing and individualizing each workout for every single person who she works with. She takes a holistic approach to her personal training focusing on all aspects of wellness from physical activity to sleep to nutrition and especially incorporating the mind-body connection in all her work.

I have personally worked with Ashley to address my back pain and back issues that I had been having for years and couldn’t have asked for a better coach and support. Ashley is a rockstar trainer but also now a dear friend whose kindness and care for the people she works with is beyond measure. I can’t say enough wonderful things about her!

If you want to work with Ashley, you can contact her at elitestrengththerapy@gmail.com and if you mention “Goal Magic” to her, you will receive $20 your first session!

Intro Music: We are One by Vexento
We Are One by Vexento
https://www.youtube.com/user/Vexento
https://soundcloud.com/vexento
Music promoted by Audio Library https://youtu.be/Ssvu2yncgWU

Outro music: Nostalgia by Tobu 
tobumusic.com/license
https://soundcloud.com/7obu/nostalgia