EP 54: Heather Einhorn on Inspiring the Next Generation of Strong Females

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This week we have an invigorating chat with the incredible Heather Einhorn. I was connected to Heather through her spouse and business partner Adam Staffaroni, who you might remember back from EP 46.

Heather is a real life female superhero! Among many other achievements (see below), Heather is the co-creator of the wildly popular Lethal Lit podcast. In this episode, we chatted about overcoming the challenges of working in a male-dominated industry, and how the entrepreneurial spirit can be so energizing.

About Heather Einhorn:

Heather Einhorn Is The Co-founder & CEO of Einhorn's Epic Productions. She is a co-creator and Executive Producer Of Lethal Lit: A Tig Torres Mystery and The Curie Society. Before starting Einhorn’s Epic Productions, Heather was The Director Of Business Strategy at IPG Mediabrands where she managed Strategic Development for The Media Lab. Heather joined Mediabrands From Legendary Pictures where she oversaw branding, publishing, and experiential marketing initiatives - including work with Frank Miller and Guillermo del Toro. Prior to Legendary, Heather was at DC Entertainment where she represented internationally recognized consumer brands including: Batman, Superman, Wonder Woman, and The Justice League. While at DC, Heather managed all marketing activations including San Diego Comic-con and New York Comic Con.

Connect with Heather:

Here’s to Getting Unstuck,
Cynthia

This week our show is sponsored by Frame it Easy. I found Frame It Easy last year when I was searching for custom framing that was simple and affordable. I had literally searched the “usual suspects” but still felt like I wasn’t finding what I needed and wanted for the right price. Everything was so expensive!

As I was searching, I found Frame It Easy, where you can upload your own photo, digital print, or piece of digital art that they then frame for you as well. You can also design your own custom frame for a piece of art already in your home, which is what I have done - TWICE! The support staff was super responsive when I had questions. In fact, I received a call and exchanged emails with them when I had concerns and questions, and was so impressed with how quickly and kindly they resolved my issues - without hassle!

Frame It Easy is the best - I now have all these gift ideas and projects that I want to tackle because I found quality, affordable framing that can make them happen.

We want you to try Frame It Easy and see how awesome they are for yourselves. So, for our listeners only, you can now try Frame It Easy and receive 10% off your order with the code “GOALMAGIC.” Just go to frameiteasy.com and start your next project!

GOAL MAGIC Music Credits

EP 52: The Chicken, The Brat, The Weather Reporter - Moving Past Your Excuses to Get What You Want With Lauren Zander

Lauren Zander

Lauren Zander

This week, we have the amazing Lauren Zander, who is here to help us design our lives to be incredible! I loved recording this episode with Lauren, and I hope you love it too! *Content Warning: there is a lot of NSFW adult language in this episode (that’s just how Lauren rolls), so please do not play it at a workplace or where kids or any sensitive ears could listen.*

As you listen to this special episode, please see below for a fantastic special offer on Lauren’s coaching course. It’s available only to Goal Magic listeners like you!

About Lauren Zander:

Lauren Handel Zander is the Co-Founder and Chairwoman of Handel Group®, an international corporate consulting and life coaching company. Her coaching methodology, The Handel Method®, is taught in over 35 universities and institutes of learning around the world, including MIT, Stanford Graduate School of Business, NYU, and the New York City Public School System. Lauren is also the author of Maybe It’s You: Cut the Crap, Face Your Fears, Love Your Life (Published by Hachette Book Group, April 2017), a no-nonsense, practical manual that helps readers figure out not just what they want out of life, but how to actually get there. She has spent over 20 years coaching thousands of private and corporate clients, including executives at Vogue, BASF, and AOL. Lauren has been a featured expert in The New York Times, BBC, Forbes, Women’s Health, Dr. Oz, and Marie Claire and she is a regular contributor to Businessweek and the Huffington Post.

Ways to connect with Lauren:

Learn to Human Better with Lauren Zander's online coaching course, Inner.U. Sign up now with your GOALMAGIC100 coupon and get $100 OFF!

Sign up before March 20th and also receive these free gifts: 3 coaching cheat sheets, 3 coaching videos, and exclusive access to a live group coaching call with Lauren Zander on launch day. Get started here: http://bit.ly/IUGOALMAGIC

Talk to a human and see if Handel Group coaching options are right for you: http://bit.ly/GOALCONSULT

On the web: HGLife.Coach
Facebook.com/HGLifeCoaching
On Instagram: @handelgroup

TEDx with Lauren

Here’s to Getting Unstuck,
Cynthia

Sponsor Love:

This week our show is sponsored by Frame it Easy. I found Frame It Easy last year when I was searching for custom framing that was simple and affordable. I had literally searched the “usual suspects” but still felt like I wasn’t finding what I needed and wanted for the right price. Everything was so expensive!

As I was searching, I found Frame It Easy, where you can upload your own photo, digital print, or piece of digital art that they then frame for you as well. You can also design your own custom frame for a piece of art already in your home, which is what I have done - TWICE! The support staff was super responsive when I had questions. In fact, I received a call and exchanged emails with them when I had concerns and questions, and was so impressed with how quickly and kindly they resolved my issues - without hassle!

Frame It Easy is the best - I now have all these gift ideas and projects that I want to tackle because I found quality, affordable framing that can make them happen.

We want you to try Frame It Easy and see how awesome they are for yourselves. So, for our listeners only, you can now try Frame It Easy and receive 10% off your order with the code “GOALMAGIC.” Just go to frameiteasy.com and start your next project!

GOAL MAGIC Music Credits

EP 51: Overcoming Differences and Being in Flow with the Hustle with Bambusea Shades

Chris Rivera

Chris Rivera

Christopher Rivera and Will Larsson are the Co-founding officers of Bambusea, which is a sun loving, beach living, LOCAL sunglasses company. It started about 14 years ago when Will and Chris crossed paths for the first time. Interestingly enough, they didn’t actually hit it off like many would believe. They both can be stubborn and persuasive (a dangerous combination), but just like anything in life that takes time and dedication, they worked on it and ultimately forged a friendship.  Chris and Will translated the same values that they built their friendship on over to their first business!

Will Larsson

Will Larsson

With a combined 30 years of hospitality background, they are very service oriented and pride themselves on customizing buyers’ bamboo shades so that they are custom etched wrapped with their “laser”, a game-changing differentiator in the industry. Also, the shades are backed with a 30 day guarantee and are competitively priced, which is a “winning” relationship for their fans.

Connect with Bambuseashades

Special Bonus: Like and share Goal magic podcast post on FB for Bambusea episode with the hastag #bambuseashades in the comments for a chance to win a complimentary pair for 3 lucky fans!

https://www.facebook.com/Bambuseashades/


Sponsor Love:

This week our show is brought to you by Brennen’s “Morning Habits.” Brennen shares his tips for his morning routine that help him rock his day. All of his tips are easy to use and incorporate into your life so even if you only try one, you’re going to get some amazing benefits from it! I don’t want to give anything away so just go to www.goalmagic.co/morninghabits to get your tips today!

GOAL MAGIC Music Credits

EP 50: How Social Selling Can Help Your Business with Jock Breitwieser

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If you’ve ever wondered what it really takes to use social media to help you sell your products or services, then we have a real treat for you. Jock Breitwieser is here today to explain what we all get wrong about social selling, and how to fix it.

About Jock

With 20+ years of international communications expertise in agencies and in-house experience, Jock Breitwieser is an expert in Marketing Communications and Public Relations, Analyst Relations, Social Media and Social Selling, Crisis Communications Corporate Communications, Messaging and Positioning.

Throughout his career, Jock worked in agencies and in-house to run global marketing programs that deliver business results. He is currently based in Silicon Valley, California.

Since 2013, Jock has been very involved in digital media and social media marketing. For his clients, he achieved multiple $100k in revenue through social selling and most recently founded www.SocialSellinator.com to help businesses and sales teams recognize and leverage the power of social media for business. In 2017, he was named one of the Top 100 social selling influencers.

He holds an M.A. in contemporary history, law and political sciences and studied in Tours/France with a scholarship from the European Union. In his spare time, Jock enjoys international travel and competes in Triathlons.

  • Jock got into social selling after seeing how effective using social media could be in helping forge relationships for the sales teams he was supporting in corporate

  • Jock saw their success rate increase significantly and their revenue increase and realized he was onto something

  • Jock uses social selling and has helped sell hundreds of thousands in revenue for businesses he works with

  • Using hashtags is a great way to help make your content searchable

  • Jock believes that putting value first - offering though leadership, educational info, and other types of assets that add value to your buyers is the best way to start selling using social

Connect with Jock:

Email: jock@socialsellinator.com
Phone number: 408-800-5625 [JOCK]

Here’s to Getting Unstuck,
Cynthia

Sponsor Love:

This week our show is brought to you by Brie Valencia Designs. Brie specializes in helping small businesses articulate, document and translate the personality and values of their brands into meaningful creative solutions that drive results.

Brie worked on designing some of our photos and parts of our website for GOAL MAGIC and she did such an amazing job! She is extremely knowledgeable about all aspects of marketing and design...and to top it off, she is an absolute a pleasure to work with. Whether you’re looking for a fresh new website, branding and logo design, or marketing collateral, Brie will bring your ideas to life. She is that good!

For our listeners only, get 10% off when you mention GOAL MAGIC. To contact Brie, check out her website at brievalencia.com or email her at hello@brievalencia.com.